Case study
4th Gen Mechanical
HVAC contractor site built for emergency calls — click-to-call hero, service-area coverage, and fast load.
- Year
- 2026
- Role
- Solo developer — full build from brand to deploy.
- Status
- In pre-launch
4th-gen-mechanical.vercel.app

About this project
What it does and how it was built
A lead-gen site for a fourth-generation HVAC contractor serving the Rochester area. Heating and cooling emergencies need a phone, not a form, so the hero leads with click-to-call and a clear service list. Service-area structure targets nearby towns, LocalBusiness and FAQ JSON-LD ships site-wide, and the static build keeps it fast on the mobile devices most service calls come from.
Role: Solo developer — full build from brand to deploy.
Highlights
- Click-to-call hero built for HVAC emergencies — phone first, form second
- Service-area structure targeting nearby Rochester-region towns
- LocalBusiness and FAQPage JSON-LD across the site
- Strong Lighthouse scores with a fast, mobile-first static build
- Generational-trust branding for a fourth-generation trade business
Measured results
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
AI Tools
- Claude Code
Built with AI as a force multiplier — scaffolding, research, content structure, and code review run through these tools across the build.
Gallery
Screenshots
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