ROC Web TechRochester, NY

Automation Software

Stop doing repetitive work. Let software do it.

Every automation is custom-built with n8n — an enterprise-grade workflow tool we host and maintain for you. One-time setup, then a small monthly, and it runs in the background while you focus on the actual work.

How It Works

From repetitive task to running on its own

Three steps from the thing you keep doing by hand to software that does it for you — every time, automatically.

  1. 01

    Brief

    We map the repetitive process you want gone — the trigger, the steps, and the tools it touches (Gmail, QuickBooks, your CRM). A short call is usually all it takes.

  2. 02

    Build

    We build the workflow in n8n, connect it to the tools you already use, and test it end-to-end against real data before it ever runs on its own.

  3. 03

    Run it for you

    It goes live on our servers — you install nothing. We monitor it monthly, fix anything that breaks, and adjust it as your business changes.

How Pricing Works

One setup fee, then a small monthly to keep it running

No per-task fees, no surprise overages. You pay once to build it, then a predictable monthly that covers hosting, monitoring, and fixes.

One-time setup

from $99

Covers the build: mapping your process, writing the workflow in n8n, connecting your tools, and testing it end-to-end. Priced per automation by complexity — every card below lists its own setup fee.

Monthly hosting & maintenance

from $29/mo

We host the automation on our servers, watch it 24/7, and fix it the moment anything breaks — an API change, a connected app updating, anything. You never babysit it. Cancel anytime; it's month-to-month.

Get a custom automation quote →

Automation Catalog

The full catalog

Eight battle-tested automations small businesses ask for most. Each lists exactly what it does and what it costs. Don't see yours? We build custom — contact us for a quote.

Email Marketing Sequences

$149 setup+ $49/mo

How it works: When someone submits your contact form, quote request, or booking — an automated sequence fires instantly. We write the emails with you, map the timing, and connect it to your tools (Gmail, Mailchimp, etc.).

  • Welcome email within 60 seconds of submitting
  • Day 2 follow-up answers common questions automatically
  • Day 5 case study + Day 10 soft push to close
  • Monthly newsletter — write once, we schedule it
  • Abandoned-form recovery follow-ups

Real example: A Rochester HVAC company set up a 5-email sequence for furnace tune-up inquiries. Response rate went from 12% to 41% — because every lead got followed up within 60 seconds instead of "when I have time."

Social Media Scheduling

$199 setup+ $59/mo

How it works: You batch-create content (or we help) once a month. The automation schedules and posts to Facebook, Instagram, and LinkedIn on a calendar you control. AI can generate captions from a one-line description.

  • Write 30 posts in one sitting → posts daily all month
  • Facebook, Instagram, LinkedIn, Google Business at once
  • Best-time scheduling when your audience is online
  • AI caption assist from a one-line photo description
  • Monthly report: top reach, likes, clicks

Real example: A contractor uploads 20 project photos one Monday a month. The automation posts one per weekday — they look active every day without touching their phone.

Lead Management + CRM Sync

$249 setup+ $79/mo

How it works: Every website lead — contact form, audit request, quote — auto-creates a deal in your CRM (HubSpot, Pipedrive, or Airtable). You're notified instantly, the lead gets a confirmation, and a 48-hour reminder hits your calendar if you haven't replied.

  • Lead in CRM within 30 seconds of submitting
  • Auto-intro email within 5 minutes — before competitors
  • 48-hour nudge so warm leads never go cold
  • Lead scoring tags high-budget + urgent jobs
  • Tracks source: website, Google, referral, social

Industry stat: the first company to respond to a lead wins 78% of the time. Most small businesses take 2–3 days. This makes you respond in 5 minutes — every time, automatically.

Bookkeeping + Invoicing

$299 setup+ $79/mo

How it works: Connects to Stripe, Wave, or QuickBooks. Mark a project complete (or hit a scheduled date) → invoices generate and send automatically. Reminders go out on schedule. Every Monday, a P&L summary lands in your inbox.

  • Auto-generates a professional invoice on job completion
  • Payment reminders day 1, 7, 14 — no awkward calls
  • Incoming payments auto-categorized for your accountant
  • Monday P&L email: revenue, outstanding, top expenses
  • 30-day overdue escalation sent automatically

The payoff: most owners spend 3–5 hours/month on invoicing and chasing payments. This brings it under 30 minutes — and you stop losing money to invoices you forgot to send.

Appointment Booking + Reminders

$149 setup+ $49/mo

How it works: An online booking calendar (Cal.com or Calendly) sits on your site. On booking, customers get instant confirmation + reminders 24 hours and 1 hour before. No-shows get an automatic "rebook?" email.

  • Customers book at 2am without calling you
  • 24-hr + 1-hr reminders → no-shows drop sharply
  • Reschedules handled automatically, no back-and-forth
  • Syncs with your Google Calendar
  • Intake form built into the booking flow

The payoff: salons, consultants, and contractors typically see a 30–50% drop in no-shows once automated reminders are running.

Review Management

$149 setup+ $49/mo

How it works: After a job is marked complete, the system sends a review request via email or text with a direct link to your Google Business Profile. It monitors for new reviews, alerts you within an hour, and drafts suggested responses for your approval.

  • Review request 24 hrs after completion — while it's fresh
  • Direct one-click link to Google Reviews
  • New-review alert within 60 minutes
  • AI-drafted responses ready to approve in under 2 min
  • Only requests reviews from satisfied customers

The flip: without a system, most reviews come from unhappy customers. With automated requests after every job, 80%+ of your reviews end up positive.

Weekly Performance Report

$99 setup+ $29/mo

How it works: Every Monday at 8am, a clean summary of last week's performance lands in your inbox — pulled automatically from Google Analytics, Search Console, Stripe/Wave, and your booking calendar.

  • Visitors this week vs. last — is traffic growing?
  • Top pages driving traffic — what's working
  • Revenue + outstanding invoices at a glance
  • New leads + status — how many converted?
  • Alerts: site errors, missed bookings, overdue invoices

The payoff: most owners decide by gut because pulling this data takes hours. This is a CEO-level dashboard every Monday in 30 seconds of reading.

Contract + Proposal Automation

$249 setup+ $59/mo

How it works: Win a lead → generate a professional proposal in 2 clicks from your templates. The client gets a signing link (DocuSign or PandaDoc). On signature it auto-moves the deal to "active," stores the contract, and sends both parties a copy with a payment link.

  • Proposal generation: 2 hours → 5 minutes per client
  • Digital signatures — no printing, scanning, mailing
  • CRM auto-updates the moment a contract is signed
  • Payment link inside the signed contract
  • Auto-reminder if a proposal isn't signed in 48 hours

Who it's for: any business doing project work — contractors, consultants, agencies. Nothing signals "established business" like a clean digital proposal and e-sign.

Need something not listed here?

If your business has a repetitive process — anything you do the same way more than once a week — there's a good chance we can automate it. We also build inventory alerts, employee onboarding sequences, customer reactivation campaigns, multi-location reporting, and Zapier/Make replacements. Contact us for a custom quote →