Web design and development hand-coded with Next.js and built to rank — no page builders, no templates, no hidden fees. From marketing sites to web application development and custom software, every package includes free hosting at launch (3–12 months by tier) and ongoing SEO. Most Rochester agencies hide their prices. We put ours right here.
Starter
$750
Your business on the web, done right
3 months hosting FREE, then $20/mo · 1 mo SEO included
Landing page or 1–5 page site
Blazing-fast Next.js — not a page builder
Mobile-first, works on every device
On-page SEO + Rochester service-area signals
Contact form wired and ready
LocalBusiness JSON-LD schema
First 3 months of hosting free, then $20/mo (SSL, deploys, monthly minor updates)
1 month of Ongoing SEO + AI Search included
Best for: New businesses, solo contractors, and anyone who needs a clean, fast, professional presence online — built to rank for your name and primary service in Rochester.
6 months hosting FREE, then $30/mo · 3 mo SEO included
Everything in Starter
6–15 custom pages
Blog / CMS — publish content yourself
Full local SEO package (service-area pages)
PageSpeed ≥95 on all 4 categories, guaranteed
First 6 months of hosting free, then $30/mo
3 months of Ongoing SEO + AI Search included
Best for: Established Rochester businesses ready to climb the rankings and turn more visitors into leads — with three months of ongoing SEO + AI-search work included to build momentum after launch.
The full stack — built to own search in your market
12 months hosting FREE, then $40/mo · 6 mo SEO included
Everything in Growth
Unlimited pages
Google Analytics + call tracking setup
Monthly SEO performance report
AI search optimization (ChatGPT, Perplexity)
First 12 months of hosting free, then $40/mo
6 months of Ongoing SEO + AI Search included
Best for: Competitive Rochester markets where you want to own search. Six months of ongoing SEO + AI-search optimization included keeps you climbing while competitors stand still.
Best for: Businesses with complex ops that need more than a website — custom AI tools, deep integrations, and automations woven into every part of how you run. Starts with a free discovery call.
The cards above list everything. This is the short version — the handful of features that tell you which package you actually need.
Feature comparison across the Starter, Growth, Authority, and Custom website tiers.
Feature
Starter$750
Growth$1,250
Authority$2,500
EnterpriseLet's talk
Custom pages
1–5
6–15
unlimited
unlimited
Next.js (not a page builder)
Included
Included
Included
Included
Local SEO schema (JSON-LD)
Included
Included
Included
Included
PageSpeed ≥95 guaranteed
Included
Included
Included
Included
Blog / CMS — publish yourself
—Not included
Included
Included
Included
Service-area pages (rank nearby cities)
—Not included
Included
Included
Included
Google Analytics + call tracking
—Not included
—Not included
Included
Included
AI search optimization (ChatGPT, Perplexity)
—Not included
—Not included
Included
Included
Monthly SEO performance report
—Not included
—Not included
Included
Included
Free hosting at launch
3 months
6 months
12 months
custom
Ongoing SEO + AI Search included
1 month
3 months
6 months
custom
Why more pages means more customers — not just more content
5
You exist on Google for ~5 things
A 5-page site ranks for your business name and maybe your main service in your city. "Plumber in Rochester NY" — you might appear. A great start, but there are hundreds of ways people search for what you do.
"plumber Rochester NY", "Rochester plumbing company" — and that's about it.
25
You show up for every service and every nearby town
Each service gets its own page — drain cleaning, pipe repair, water heater replacement, emergency calls. Each nearby city gets one too — Pittsford, Webster, Penfield, Greece. Now Google can send you traffic for 25 specific searches instead of 5.
You dominate every variation your customers search
Every service × every city = a dedicated page. Blog posts answering every question customers ask. Competitor keywords you should rank for but don't. Plus AI-search optimization, so when someone asks ChatGPT "who's the best plumber in Rochester?" your name comes up. At 100 pages the content moat is too deep for competitors to copy quickly.
"affordable drain cleaning Greece NY", "24-hour plumber Penfield NY", "how much does a water heater cost in Rochester" → a blog post that ranks
Add-On Services
Keep it fast, found, and running itself
A great site is the foundation. These keep it performing long after launch — each one optional, each one priced to pay for itself.
Managed Hosting
$25–75/mo · never worry about downtime
Your site lives on a server 24/7. We handle all of it — deployments, SSL, CDN, uptime monitoring, performance tuning. No technical knowledge required on your end.
Static sites on Cloudflare ($25/mo) — blazing fast, global CDN, near-zero downtime
Dynamic sites with blogs/CMS on Vercel ($50/mo) — absorbs traffic spikes automatically
High-traffic or large sites ($75–150/mo) — dedicated resources, priority support
SSL renewal, automatic deploys, monthly performance checks included
Push a content update → live in under 60 seconds
Without managed hosting you're on the hook for your server, SSL, and uptime. Most "shared hosting" is slow and unreliable — ours is custom-configured for your specific site.
Ongoing SEO + AI Search
$49–99/mo · keep climbing, never slide back
Google updates its algorithm hundreds of times a year. AI search (ChatGPT, Perplexity, Google AI Overviews) is a whole new channel. Without ongoing work, a site that ranks today slowly disappears next year.
Monthly technical SEO audit — catch issues before Google penalizes you
Content refreshes + new keywords your competitors are winning
AI-search monitoring: track when ChatGPT/Perplexity cite you for Rochester searches
Monthly report: what improved, what's next, where traffic came from
Algorithm-change response — if Google updates and you drop, we fix it fast
Custom AI Assistant (ChatGPT Agent)
$49–199/mo · answer customers 24/7
A chatbot trained on your business — your services, prices, hours, service area, and most common questions. Not a generic bot that gives useless answers. Your answers, your voice, around the clock.
Trained on your service list, pricing, FAQ, and policies
Handles "do you service [city]?", "what are your hours?", "how much is X?"
Qualifies leads: asks budget, timeline, project type before connecting to you
After-hours capture: logs inquiries when you're closed, emails you a summary
Embedded on your site — no separate app, no account for customers
Small biz ($49/mo): up to 500 chats/mo · High-traffic ($99–199/mo): unlimited
Pricing scales with traffic. High-volume sites (restaurants, retail) with 1,000+ monthly visitors need the higher tier to cover API costs. We'll always recommend the right tier for your volume.
Business Automation (catalog below)
from $99 setup + $29/mo · let software do the busywork
Custom n8n workflows that connect your tools, automate follow-ups, and run your back-office without you touching it. Built once, runs forever, monitored monthly — from email sequences to invoicing to social posting.
Hosted on our servers — you install nothing
Connects to tools you already use (Gmail, QuickBooks, HubSpot, Instagram…)
Monthly monitoring: we make sure it's running and fix any breaks
Every ROC Web Tech site can connect to real automations. These aren't plugins — they're custom workflows built for how you work.
Lead Form → CRM + Email
Never miss a lead
Every form submission auto-creates a deal in your CRM and fires a personal reply within 60 seconds — before any competitor even reads the notification.
Ask about this →
Review Request Sequence
Avg 12 new reviews/mo
After a job is marked complete, the system texts or emails your customer a one-click Google review link — while the experience is still fresh.
Ask about this →
Appointment Reminder SMS
40% fewer no-shows
Automated texts go out 24 hours and 2 hours before every appointment. No-shows reschedule themselves; you focus on the work.
Ask about this →
Invoice + Payment Automation
Saves 4 hrs/week
Mark a job done → invoice generates and sends instantly. Unpaid after 7 days? A polite follow-up fires automatically — no awkward calls.
Ask about this →
Social Media Auto-Post
3× content output
Batch your content once a month and schedule it across Google Business, Facebook, and Instagram from one dashboard. AI writes captions from a photo.
Ask about this →
SEO Rank Tracker + Alert
Know when you rank
A weekly keyword-ranking email shows exactly where you stand on Google. A Slack or email alert fires the moment any keyword drops more than 5 spots.
Four steps. No jargon, no surprises, no disappearing act.
01
Discovery call
A quick call to understand your business, your customers, and what a winning site needs to do. No charge, no pressure.
02
Design & build
I design and hand-code your site — fast, mobile-first, and on-brand. You see progress and give feedback as it comes together.
03
Launch & optimize
We launch, submit to Google, and wire up automations. Your site goes live fast and starts getting found.
04
Support & grow
Hosting, updates, and ongoing SEO keep your site fast and climbing. I'm a text away when you need changes.
Questions
Straight answers, before you ask
The things every business owner wants to know before hiring someone to build their site.
How much does a website cost in Rochester, NY?
Our websites start at $750 for a landing page (Starter tier) and go up to $2,500 for the Authority tier — a full multi-page site with CMS and ongoing SEO. Every package includes free hosting at launch (3, 6, or 12 months by tier) plus ongoing SEO (1, 3, or 6 months). Automations are an optional add-on if you want them. We're always happy to provide a no-pressure quote — just hit the "Free Audit" button.
Who is the best web designer in Rochester, NY?
Rochester has several strong web designers, so "best" depends on your needs. ROC Web Tech is a good fit if you want a fast, hand-coded site built to rank on Google — every build ships with 95+ mobile PageSpeed, LocalBusiness schema, and published pricing from $750. See our work and decide for yourself.
Do you offer SEO services in Rochester?
Yes. Every ROC Web Tech site includes on-page SEO and LocalBusiness schema. We also offer dedicated local-SEO retainers from $500/month — Google Business Profile optimization, service-area pages, citation cleanup, and review automation. See /seo-near-me for details, or get a free SEO audit.
How long does it take to build a website?
Most ROC Web Tech projects launch within 1–2 weeks. Simple landing pages can go live in 3–5 days. Larger sites with CMS, automation integrations, and custom design take 2–4 weeks. We'll give you a firm timeline before any work starts.
Do I own my website after it's built?
Yes — completely. You own the code, the domain, and the content. We don't lock you into proprietary platforms. If you ever want to move or take over maintenance, we'll hand everything over with no gotchas.
Can you help my Rochester business rank on Google?
Yes. Every site we build includes on-page SEO (meta tags, schema markup, sitemap, site speed optimization). For more competitive keywords, we also offer ongoing SEO packages. Most of our clients see meaningful improvement in 90 days.
What is a website automation?
An automation is a workflow that happens automatically — like sending a follow-up email when someone fills out your contact form, requesting a review after a job is complete, or posting to your Google Business Profile on a schedule. We wire these up so your site keeps working even when you're not.
Do I need to know how to code?
Not at all. We handle everything — design, development, and launch. If your site has a CMS (like our Growth/Authority tiers), you can update content yourself through a simple interface. No technical knowledge needed.
Do you work with businesses outside Rochester?
Our focus is Rochester, Monroe County, and the Finger Lakes region, but we do work with businesses anywhere in New York and beyond when there's a good fit. We do everything remotely.
What happens after my site is launched?
All plans include 30 days of post-launch support for bug fixes. Growth/Authority plans include 3–6 months of ongoing support and monthly SEO reports. We also offer hosting, maintenance retainers, and automation add-ons.
Free · No obligation · 24-hour turnaround
Find out why your website isn't bringing in customers.
Send us your domain and we'll send back a free audit — your Google ranking, speed score, mobile issues, and the exact fixes that'll bring in more leads. No sales pitch, no obligation, just real answers.