ROC Web TechRochester, NY

Services & Pricing

Web Design Services Rochester, NY

Every site is hand-coded with Next.js and built to rank — no page builders, no templates, no hidden fees. Every package includes a year of hosting and ongoing SEO. Most Rochester agencies hide their prices. We put ours right here.

  • Starter
    $750

    Your business on the web, done right

    + $20/mo evergreen hosting · 1 mo SEO included
    • Landing page or 1–5 page site
    • Blazing-fast Next.js — not a page builder
    • Mobile-first, works on every device
    • On-page SEO + Rochester service-area signals
    • Contact form wired and ready
    • LocalBusiness JSON-LD schema
    • Evergreen hosting at $20/mo (SSL, deploys, monthly minor updates)
    • 1 month of Ongoing SEO + AI Search included

    Best for: New businesses, solo contractors, and anyone who needs a clean, fast, professional presence online — built to rank for your name and primary service in Rochester.

    Get Started — Starter
  • ★ Most Popular
    Growth
    $1,250

    Built to convert and rank

    + $30/mo evergreen hosting · 3 mo SEO included
    • Everything in Starter
    • 6–15 custom pages
    • Blog / CMS — publish content yourself
    • Full local SEO package (service-area pages)
    • PageSpeed ≥95 on all 4 categories, guaranteed
    • Evergreen hosting at $30/mo
    • 3 months of Ongoing SEO + AI Search included

    Best for: Established Rochester businesses ready to climb the rankings and turn more visitors into leads — with three months of ongoing SEO + AI-search work included to build momentum after launch.

    Get Started — Growth
  • Authority
    $2,500

    The full stack — built to own search in your market

    + $40/mo evergreen hosting · 6 mo SEO included
    • Everything in Growth
    • Unlimited pages
    • Google Analytics + call tracking setup
    • Monthly SEO performance report
    • AI search optimization (ChatGPT, Perplexity)
    • Evergreen hosting at $40/mo
    • 6 months of Ongoing SEO + AI Search included

    Best for: Competitive Rochester markets where you want to own search. Six months of ongoing SEO + AI-search optimization included keeps you climbing while competitors stand still.

    Get Started — Authority
  • Enterprise
    Let's talk

    Your entire digital operation, automated

    Hosting + SLA bundled in your quote
    • Custom AI tools built for your workflow
    • API integrations (CRM, ERP, payments, more)
    • End-to-end workflow automations
    • Dedicated build timeline
    • SLA support agreement
    • White-glove onboarding

    Best for: Businesses with complex ops that need more than a website — custom AI tools, deep integrations, and automations woven into every part of how you run. Starts with a free discovery call.

    Schedule a Call — Enterprise

What's Included

The differences that decide your tier

The cards above list everything. This is the short version — the handful of features that tell you which package you actually need.

Why more pages means more customers — not just more content

5
You exist on Google for ~5 things

A 5-page site ranks for your business name and maybe your main service in your city. "Plumber in Rochester NY" — you might appear. A great start, but there are hundreds of ways people search for what you do.

"plumber Rochester NY", "Rochester plumbing company" — and that's about it.

25
You show up for every service and every nearby town

Each service gets its own page — drain cleaning, pipe repair, water heater replacement, emergency calls. Each nearby city gets one too — Pittsford, Webster, Penfield, Greece. Now Google can send you traffic for 25 specific searches instead of 5.

"drain cleaning Pittsford NY", "emergency plumber Webster NY", "water heater replacement Penfield"

100
You dominate every variation your customers search

Every service × every city = a dedicated page. Blog posts answering every question customers ask. Competitor keywords you should rank for but don't. Plus AI-search optimization, so when someone asks ChatGPT "who's the best plumber in Rochester?" your name comes up. At 100 pages the content moat is too deep for competitors to copy quickly.

"affordable drain cleaning Greece NY", "24-hour plumber Penfield NY", "how much does a water heater cost in Rochester" → a blog post that ranks

Add-On Services

Keep it fast, found, and running itself

A great site is the foundation. These keep it performing long after launch — each one optional, each one priced to pay for itself.

Managed Hosting

$25–75/mo · never worry about downtime

Your site lives on a server 24/7. We handle all of it — deployments, SSL, CDN, uptime monitoring, performance tuning. No technical knowledge required on your end.

  • Static sites on Cloudflare ($25/mo) — blazing fast, global CDN, near-zero downtime
  • Dynamic sites with blogs/CMS on Vercel ($50/mo) — absorbs traffic spikes automatically
  • High-traffic or large sites ($75–150/mo) — dedicated resources, priority support
  • SSL renewal, automatic deploys, monthly performance checks included
  • Push a content update → live in under 60 seconds

Without managed hosting you're on the hook for your server, SSL, and uptime. Most "shared hosting" is slow and unreliable — ours is custom-configured for your specific site.

Ongoing SEO + AI Search

$49–99/mo · keep climbing, never slide back

Google updates its algorithm hundreds of times a year. AI search (ChatGPT, Perplexity, Google AI Overviews) is a whole new channel. Without ongoing work, a site that ranks today slowly disappears next year.

  • Monthly technical SEO audit — catch issues before Google penalizes you
  • Content refreshes + new keywords your competitors are winning
  • AI-search monitoring: track when ChatGPT/Perplexity cite you for Rochester searches
  • Search Console monitoring — fix crawl errors, track ranking changes
  • Monthly report: what improved, what's next, where traffic came from
  • Algorithm-change response — if Google updates and you drop, we fix it fast

Custom AI Assistant (ChatGPT Agent)

$49–199/mo · answer customers 24/7

A chatbot trained on your business — your services, prices, hours, service area, and most common questions. Not a generic bot that gives useless answers. Your answers, your voice, around the clock.

  • Trained on your service list, pricing, FAQ, and policies
  • Handles "do you service [city]?", "what are your hours?", "how much is X?"
  • Qualifies leads: asks budget, timeline, project type before connecting to you
  • After-hours capture: logs inquiries when you're closed, emails you a summary
  • Embedded on your site — no separate app, no account for customers
  • Small biz ($49/mo): up to 500 chats/mo · High-traffic ($99–199/mo): unlimited

Pricing scales with traffic. High-volume sites (restaurants, retail) with 1,000+ monthly visitors need the higher tier to cover API costs. We'll always recommend the right tier for your volume.

Business Automation (catalog below)

from $99 setup + $29/mo · let software do the busywork

Custom n8n workflows that connect your tools, automate follow-ups, and run your back-office without you touching it. Built once, runs forever, monitored monthly — from email sequences to invoicing to social posting.

  • Hosted on our servers — you install nothing
  • Connects to tools you already use (Gmail, QuickBooks, HubSpot, Instagram…)
  • Monthly monitoring: we make sure it's running and fix any breaks
  • Full catalog with pricing below ↓
Get a free audit & a custom quote →

How it works

From first hello to a site that works for you

Four steps. No jargon, no surprises, no disappearing act.

  1. 01

    Discovery call

    A quick call to understand your business, your customers, and what a winning site needs to do. No charge, no pressure.

  2. 02

    Design & build

    I design and hand-code your site — fast, mobile-first, and on-brand. You see progress and give feedback as it comes together.

  3. 03

    Launch & optimize

    We launch, submit to Google, and wire up automations. Your site goes live fast and starts getting found.

  4. 04

    Support & grow

    Hosting, updates, and ongoing SEO keep your site fast and climbing. I'm a text away when you need changes.

Questions

Straight answers, before you ask

The things every business owner wants to know before hiring someone to build their site.

How much does a website cost in Rochester, NY?

Our websites start at $750 for a landing page (Starter tier) and go up to $2,500 for the Authority tier — a full multi-page site with CMS and ongoing SEO. Every package includes a year of hosting plus ongoing SEO (1, 3, or 6 months). Automations are an optional add-on if you want them. We're always happy to provide a no-pressure quote — just hit the "Free Audit" button.

How long does it take to build a website?

Most ROC Web Tech projects launch within 1–2 weeks. Simple landing pages can go live in 3–5 days. Larger sites with CMS, automation integrations, and custom design take 2–4 weeks. We'll give you a firm timeline before any work starts.

Do I own my website after it's built?

Yes — completely. You own the code, the domain, and the content. We don't lock you into proprietary platforms. If you ever want to move or take over maintenance, we'll hand everything over with no gotchas.

Can you help my Rochester business rank on Google?

Yes. Every site we build includes on-page SEO (meta tags, schema markup, sitemap, site speed optimization). For more competitive keywords, we also offer ongoing SEO packages. Most of our clients see meaningful improvement in 90 days.

What is a website automation?

An automation is a workflow that happens automatically — like sending a follow-up email when someone fills out your contact form, requesting a review after a job is complete, or posting to your Google Business Profile on a schedule. We wire these up so your site keeps working even when you're not.

Do I need to know how to code?

Not at all. We handle everything — design, development, and launch. If your site has a CMS (like our Growth/Authority tiers), you can update content yourself through a simple interface. No technical knowledge needed.

Do you work with businesses outside Rochester?

Our focus is Rochester, Monroe County, and the Finger Lakes region, but we do work with businesses anywhere in New York and beyond when there's a good fit. We do everything remotely.

What happens after my site is launched?

All plans include 30 days of post-launch support for bug fixes. Growth/Authority plans include 3–6 months of ongoing support and monthly SEO reports. We also offer hosting, maintenance retainers, and automation add-ons.

Free · No obligation · 24-hour turnaround

Find out why your website isn't bringing in customers.

Send us your domain and we'll send back a free audit — your Google ranking, speed score, mobile issues, and the exact fixes that'll bring in more leads. No sales pitch, no obligation, just real answers.

Get My Free Site Audit →Talk to a Rochester web designer