Website design for Rochester contractors + remodelers
Contractor website design built around your portfolio + quote flow
Most contractor sites are image-heavy galleries that load slowly and convert poorly. We replace that with fast, hand-coded Next.js sites that surface your best work, route quote requests directly to your phone, and rank locally for the towns you serve.
Quick answer
Most contractor sites are image-heavy galleries that load slowly and convert poorly. We replace that with fast, hand-coded Next.js sites that surface your best work, route quote requests directly to your phone, and rank locally for the towns you serve.
A Rochester homeowner researching a kitchen remodel is looking at 5–10 contractor websites before they reach out to two of them. The one they call is the one that loads fast, shows real before-after photos, names a believable price range, and makes "request a quote" a two-tap experience. Most contractor sites fail at least two of those.
We build the alternative: hand-coded Next.js sites with optimized image galleries, before-after sliders, a service-area matrix for every town you actually work in, and a quote-request form that pings your phone within 90 seconds. SWJ Construction is the working example — 40-page service × city matrix, before-after slider, Sanity-powered project gallery, and a clean conversion funnel from gallery to booked-consultation.
What we build for construction + remodeling contractors
The build pattern, applied to your trade
Optimized project galleries
Image-heavy galleries are the #1 perf killer on contractor sites — we WebP-compress every image, lazy-load below the fold, and explicitly size to prevent layout shift. SWJ Construction's gallery shows 120+ projects and still hits Lighthouse 95+ on mobile.
Before-after sliders
Drag-to-compare sliders on every major remodel project. Higher engagement than static gallery cards, and the time-on-page boost is a Google ranking signal in its own right. SWJ Construction uses these on every kitchen + bath case study.
Service × city matrix
For SWJ Construction, we built dedicated pages for each service (kitchen, bath, additions, decks) crossed with each town (Greece, Rochester, Webster, Pittsford, etc.) — 40 pages total. Ranks for "kitchen remodel Pittsford NY" + every variant.
Two-stage quote-request flow
Initial form captures name + phone + project type + ZIP. A second optional step asks for project budget + timeline. Reduces drop-off by ~30% vs a single-long-form. Submissions ping your phone via SMS + email within 90 seconds.
Sanity-powered project content
You add new projects yourself via the Sanity Studio at /studio. Photos, descriptions, before-after pairs, client testimonial quotes — all updatable without a developer. SWJ Construction has been managing their own content for 4 months without a single change request.
Local SEO for every town you serve
LocalBusiness schema with GeoCircle covering your real service radius, Service schema per offering, BreadcrumbList on every page. The schema-markup foundation that Rochester-area contractor competitors are uniformly missing.
Common questions
Construction + remodeling contractors — answered
- How much does a contractor website cost?
- Starter $750 (1–5 pages, no gallery), Growth $1,250 (with project gallery + service-area pages), Authority $2,500 (full service × city matrix + before-after sliders + CMS). Pricing is fixed; the build is one-time. See /cost.
- Will the project gallery slow down my site?
- No — that's the whole point of why we hand-code instead of using WordPress galleries. We WebP-compress every image, ship explicit dimensions to prevent CLS, lazy-load below the fold, and set proper preload hints for hero images. SWJ Construction's 120-project gallery still hits Lighthouse 95+ on mobile.
- Can I add new projects myself without calling you?
- Yes — Growth and Authority tiers include the Sanity Studio at /studio. Upload photos, write a project description, pair before-after shots, publish in one click. Site rebuilds in 60 seconds. SWJ Construction has been doing this themselves for months.
- Do you build for roofing, deck, exterior, or kitchen-bath specifically?
- Yes to all. The build pattern is the same across remodel + exterior + roofing + deck specialties; we adjust the gallery structure, service hierarchy, and lead-form to match each trade. SWJ does residential remodeling end-to-end; the same approach scales to any subset.
- What about Syracuse + Buffalo contractors?
- Yes — same stack, same pricing, same Lighthouse 95+ guarantee. We build per-town service-area pages for whichever Onondaga or Erie County towns you actually cover. /buffalo-web-design and /syracuse-web-design have the metro hubs; reach out via /book to discuss.
Other industries we build for
Find out why your website isn't bringing in customers.
Send us your domain and we'll send back a free audit — your Google ranking, speed score, mobile issues, and the exact fixes that'll bring in more leads. No sales pitch, no obligation, just real answers.