Case study
10 Rochester Niche Directories
Ten Rochester niche directory sites built from one repeatable playbook — filterable, schema-rich, local-SEO-first.
- Year
- 2026
- Role
- Solo developer — playbook design plus all ten builds.
- Status
- 10 sites
About this project
What it does and how it was built
A portfolio of ten "Yelp for one niche" directory sites covering distinct Rochester service categories. Each is built from the same hardened playbook: working filters, dynamic Top-N rankings, service-area pages, expanded schema coverage, and a local-SEO-first content structure. Standing them up from a shared template made each site fast to ship while staying genuinely differentiated per niche, and every one is wired for indexing on launch.
Role: Solo developer — playbook design plus all ten builds.
Highlights
- Ten distinct Rochester niche directories built from one hardened playbook
- Working filters and dynamic Top-N rankings on every site
- Service-area pages plus expanded schema coverage per niche
- Local-SEO-first content structure, differentiated per category
- Each site wired for search-engine indexing on launch
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
AI Tools
- Claude Code
Built with AI as a force multiplier — scaffolding, research, content structure, and code review run through these tools across the build.
Visit the niche sites
All 10 sites live
Each one is a standalone Rochester directory — same playbook, different niche. Click any to visit the live site.
Gallery
Screenshots
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