Case study
Blue Collar Tobacco
E-commerce build in progress — hand-rolled cigars from Rochester, NY with online shop and wholesale ordering.
- Year
- 2026
- Role
- Solo developer — brand site, shop, and wholesale flow.
- Status
- In pre-launch
blue-collar-tobacco.vercel.app
About this project
What it does and how it was built
An e-commerce site in active build for a Rochester, NY hand-rolled cigar brand. The voice is the brand: honest products, fair prices, no marketing nonsense — "made for the porch and the workshop." The build pairs a fast static storefront with a Sanity-backed product catalog, cart, and an invite-only wholesale ordering flow for retail partners. Currently in the pre-launch preview stage ahead of the bluecollartobacco.com domain cutover.
Role: Solo developer — brand site, shop, and wholesale flow.
Highlights
- Online shop with a Sanity-backed product catalog and cart
- Invite-only wholesale ordering flow for retail partners
- Brand-first copy and design — honest, no-nonsense voice carried through every page
- Fast static storefront built for mobile buyers
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Sanity CMS
- Vercel
AI Tools
- Claude Code
Built with AI as a force multiplier — scaffolding, research, content structure, and code review run through these tools across the build.
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