Service · E-commerce
E-commerce Website Development in Rochester, NY
Stripe-powered e-commerce sites for Rochester retailers — no Shopify lock-in, no monthly platform tax.
Quick answer
Stripe-powered e-commerce sites for Rochester retailers — no Shopify lock-in, no monthly platform tax.
Most "small business e-commerce" advice in 2026 boils down to "use Shopify." Shopify works — it also charges you $39–$399 every month forever, takes a cut of every transaction, and locks your store inside an ecosystem you don't own. For a Rochester retailer with a focused catalog, that math gets bad fast.
We build Stripe-powered e-commerce sites on the same hand-coded Next.js foundation as our standard web design work. Stripe handles checkout, payments, subscriptions, and tax. Sanity handles product content. Vercel handles hosting. You own the code, you own the data, and your monthly cost is the Stripe transaction fee — nothing else.
This setup is the right call for product catalogs in the 1–500 SKU range. If you're running 5,000+ SKUs with complex inventory or multi-warehouse fulfillment, Shopify or Bigcommerce is probably still the right answer and we'll tell you so. For most Rochester retailers, the Stripe + Sanity stack is faster, cheaper, and ranks better on Google than a Shopify storefront ever will.
What's included
- Hand-coded Next.js storefront, Lighthouse 95+
- Stripe checkout + payment processing (Stripe Tax for NY sales tax)
- Sanity CMS for product catalog (you add / edit / archive products yourself)
- Product pages with structured data (Product JSON-LD for Google Shopping eligibility)
- Cart + checkout flow optimized for mobile (the majority of buys happen here)
- Order confirmation emails via Resend
- Inventory + low-stock awareness
- Coupon + discount-code support
- Built-in basic SEO + LocalBusiness schema for the storefront
Common questions
E-commerce — answered
- How much does an e-commerce site cost?
- Growth tier ($1,250) covers a focused storefront with 10–50 products. Authority ($2,500) handles 50–500 products with category browsing + filtering. Enterprise ("Let's talk") covers larger catalogs, subscriptions, B2B pricing, or multi-warehouse inventory. All include Stripe integration setup.
- What about shipping rates and labels?
- We integrate Stripe Shipping or ShipStation for live carrier rates and label printing. ShipStation is $9.99–$49.99/month depending on order volume.
- Can I take pre-orders or run subscriptions?
- Yes — Stripe Subscriptions handles recurring billing natively. We've set up subscription boxes, membership tiers, and pre-order pipelines for clients. This is in Growth and up.
- Will my products show up in Google Shopping?
- Yes — we add Product structured data + a Merchant Center feed so your products are eligible for free Shopping listings and paid ads. Setup is included; if you want active Shopping campaign management, that's a separate retainer.
Find out why your website isn't bringing in customers.
Send us your domain and we'll send back a free audit — your Google ranking, speed score, mobile issues, and the exact fixes that'll bring in more leads. No sales pitch, no obligation, just real answers.