Your social accounts, run like you had a full-time person on them

Not sure which tier fits? Book a free 20-minute call — we'll look at your accounts together and tell you honestly, including if the answer is "you don't need this yet."

Will it sound like a bot?

This is the problem we've spent the most engineering time on. Every reply is generated in your voice, then checked against a list of machine tells — exclamation-mark enthusiasm, emoji, corporate phrases like "We'd love to help!", hashtag spam, em-dash-heavy AI prose. If a draft trips any check, it's rewritten; if it still reads like a bot, it simply doesn't send. Silence beats sounding automated. We run this exact system on our own accounts — go read the replies on @rocwebtech and judge for yourself.

Which platforms does it cover?

Posting: Facebook, Instagram, X, Bluesky, Threads, and Google Business Profile. Automated replies: available everywhere the platform permits it — some networks (Facebook, Instagram, X) require a platform approval for reply automation, which we file for you as part of setup and run in compliant mode until it lands. LinkedIn company-page automation is on our roadmap pending LinkedIn API access. We tell you exactly what runs on day one versus what activates after platform approvals — no pretending.

Do you post things without my approval?

You approve the plan, not every post. Each month you get the full content calendar up front — you can veto or edit anything. Replies run automatically within strict rules: hard daily caps, a per-person limit so nobody gets repeat-messaged, quiet hours, and automatic escalation of anything sensitive to you. There's also a kill-switch that stops everything instantly if you ever want it off.

What do I actually have to do?

Send us photos of your work when you have them (a shared album is enough), answer the occasional escalated message, and spend 15 minutes a month reviewing the calendar. That’s the whole job. The point of the product is that consistency stops depending on your free time.

How is this different from hiring a social media agency?

A typical Rochester social retainer runs $400–$1,500 a month for a person batch-scheduling canned posts — and replies still sit unanswered overnight. This is software we built and operate: it posts on schedule, answers within the half hour, captures leads out of comment threads, and escalates like a well-trained employee. One developer maintains it instead of an account team, which is why it costs what it costs. And it's month-to-month — cancel anytime.

What results should I expect?

Honest answer: social automation compounds slowly, then noticeably. First month: your accounts look consistently active for the first time. By month two or three: replies and lead capture start converting commenters into inquiries, and the posting cadence starts feeding your Google presence. What we won't promise is overnight followers — anyone promising that is buying bots. We report real numbers monthly and you judge.